Dr. Nguyen Thuy Dung

Education

• Bachelor’s Degree: Graduated with a major in Business Administration from Phuong Dong University in 1998.

• Master’s Degree: Received a Master’s degree in Business Administration from National Economics University in 2004.

• Doctoral Degree (Ph.D.): Received a Ph.D. in Business Administration from National Economics University in 2016.

Foreign Languages

• English: Good (Reading: Excellent).

Work Experience

• 1998 – 2006: Staff and Lecturer in Human Resource Administration at Phuong Dong University.

• 01/2006 – 05/2016: Lecturer in Business Administration at University of Labour and Social Affairs.

• 06/2016 – 05/2020: Lecturer in Business Administration at University of Economics and Business – VNU Hanoi.

• 06/2020 – Present: Lecturer in E-Commerce at Posts and Telecommunications Institute of Technology.

Notable Publications

International Journals:

• “Customer satisfaction with culinary service quality: a case study at Dookki restaurant chain”, published in Journal of Tianjin University Science and Technology (Q2, 2025) – Corresponding Author.

• “Customer communication culture in competitor”, published in The Seybold Report (Q4, 2024) – Corresponding Author.

• “Competitive Advantage Based on the Resources of E-Commerce Platforms in Vietnam”, published in Archives of Business Research (2023) – Corresponding Author.

• “The sense of fairness in attitudes of treatment at the workplace and working motivation of the lecturers”, published in International Journal of Education and Research (2018) – Co-author.

Domestic Scientific Journals:

• “Public hospital governance ‘Open + Mind + Flexible Made in Vietnam’: Lessons from adaptation to the COVID-19 pandemic in Vietnam”, published in VNU Journal of Economics and Business (2022) – Co-author.

• “Creating a lean university governance model made in Vietnam”, published in Journal of Educational Science (2021) – Co-author.

• “Craft village business culture: From the perspective of Bat Trang craft village”, published in Industry and Trade Magazine (2020) – Author.

• “Business culture of traditional products in Vietnam – A case study at Bat Trang craft village, Gia Lam, Hanoi”, published in Journal of Commercial Science (2019) – Co-author.

• “Differences in geographical culture and consumer loan behavior of residents in Hanoi and Ho Chi Minh City”, published in VNU Journal of Economics and Business (2019) – Co-author.

• “Orientation for building corporate culture – A case study at Moon Bay Joint Stock Company”, published in Journal of Economics and Development (2018) – Author.

International Conferences & Monographs:

• “Consumer credit behaviors of Vietnamese people: evidences from Hanoi and Ho Chi Minh city”, Proceedings of The 2nd Asia Pacific Management Research Conference (2018) – Co-author.

• Monograph: Innovation in Enterprises: Case Studies of Textile and Information Technology Enterprises in Vietnam, National Economics University Publishing House (Co-author, 2017).

Scientific Research Projects

• Lead Researcher for National-level project: “Management and leadership science and its application in Vietnam in the current period” (2017 – Completed, Grade: Excellent).

• Lead Researcher for City-level project: “Evaluating export potential in Hanoi city” (2015 – Completed, Grade: Excellent).

• Lead Researcher for University-level project (UEB – VNU): “Business culture of enterprises in the handicraft industry in Hanoi” (2020 – Completed, Grade: Good).

• Lead Researcher for Institution-level project (PTIT): “Research on factors affecting residents’ decisions to use electronic payment methods in Hanoi” (2021 – Completed).

• Lead Researcher for Institution-level project (PTIT): “Research on key factors for competitive success of e-commerce platforms in Vietnam” (2022 – Completed).

• Lead Researcher for Institution-level project (PTIT): “Research on the level of innovation of international e-commerce platforms in Vietnam” (2023 – Completed).