Posts and Telecommunications Institute of Technology

FACULTY OF BUSINESS ADMINISTRATION 1

Dr. Tran Thi Thap

Principal Lecturer

Dr. Tran Thi Thap

Vice Dean, Faculty of Business Administration 1 / Head of Department of Management

thaptt@ptit.edu.vn

Educational Background

  • Bachelor’s Degree: Graduated in Business Administration from Thuongmai University in 2004.

  • Master’s Degree: Obtained a Master’s degree in Commerce from Thuongmai University in 2007.

  • Doctoral Degree (Ph.D.): Obtained a Ph.D. in Commerce from Thuongmai University in 2011.

  • Foreign Language Proficiency: English (B2 level – CEFR) – Good proficiency in Reading and Writing; Intermediate proficiency in Listening and Speaking.

Professional Experience (at Posts and Telecommunications Institute of Technology – PTIT)

  • 1992 – 1999: Customer Service Officer for Postal and Telecommunications Services at Nguyen Trai Practice Post Office – Posts and Telecommunications Training Center 1.

  • 1999 – August 2012: Lecturer at the Faculty of Business Administration 1, Posts and Telecommunications Institute of Technology.

  • August 2012 – November 2012: Lecturer at the Department of Marketing, Institute of Posts and Telecommunications Economics – Posts and Telecommunications Institute of Technology.

  • December 2012 – June 2016: Senior Lecturer at the Department of Marketing, Institute of Posts and Telecommunications Economics – Posts and Telecommunications Institute of Technology.

  • June 2016 – Present: Senior Lecturer at the Faculty of Business Administration 1, Posts and Telecommunications Institute of Technology (Currently holding positions of Vice Dean of Faculty and Head of Department).

Key Scientific Publications (2020 – 2025)

WoS / Scopus Indexed Journals:

  • “E-Commerce Adoption in Distribution Channel: Evidence from Retail Enterprises in Vietnam”, published in Journal of Distribution Science (2025).

Domestic Scientific Journals:

  • “Building a Set of Criteria for Assessing the Level of E-Commerce Development in Small and Medium Enterprises in Vietnam”, published in Journal of Information and Communications Technology (2020).

  • “Experience in Mobile Commerce Development in China and Lessons for Vietnam”, published in Journal of Information and Communications Technology (2021).

  • “Competitive Analysis Among E-Wallets in Vietnam Today”, published in Asia-Pacific Economic Review (2021).

  • “Research on Entrepreneurship and Innovation Training Activities in Higher Education Institutions in Vietnam and Proposals for PTIT”, published in Journal of Information and Communications Technology (2022).

  • “Attributes of a Good Omnichannel Retail Model for E-Commerce Enterprises in Vietnam”, published in Journal of Economy and Forecast (2024).

  • “Key Issues in E-Commerce Education in Higher Education Institutions in Vietnam Today”, published in Journal of Information and Communications (2024).

  • “Proposed Research Model of Factors Affecting E-Commerce Adoption in Retail Enterprises in Vietnam”, published in Journal of Economy and Finance (2025).

Books and Textbooks:

  • Chief Editor of Fundamentals of E-Commerce, published by Information and Communications Publishing House (2020).

  • Chief Editor of Textbook: Fundamentals of E-Commerce, published by Hanoi Open University (2022).

  • Chief Editor of Handbook for Online Business Guidance for Individuals and Households, published by Information and Communications Publishing House (2025).

  • Co-Chief Editor of Management Textbook, published by Posts and Telecommunications Institute of Technology (2025).

Research Projects:

  • Principal Investigator: “Building a Set of Criteria for Assessing the Level of E-Commerce Development in Small and Medium Enterprises in Vietnam” (2020). Status: Successfully completed and accepted.

  • Principal Investigator: “Experience in Mobile Commerce Development in China and Lessons for Vietnam” (2021). Status: Successfully completed and accepted.

  • Principal Investigator: “Research on Entrepreneurship and Innovation Training Activities in Higher Education Institutions in Vietnam and Proposals for PTIT” (2022). Status: Successfully completed and accepted.

  • Principal Investigator (Key Institutional Project): “Experimental Research on Blended Learning Methods for Course Groups in the E-Commerce Major and Proposed Implementation Model at Posts and Telecommunications Institute of Technology” (2023). Status: Successfully completed and accepted.

  • Principal Investigator: “Research on Active Teaching Methods in E-Commerce Education at Posts and Telecommunications Institute of Technology” (2023). Status: Successfully completed and accepted.

  • Principal Investigator: “Research on Omnichannel Retail Development of E-Commerce Enterprises in Vietnam” (2024). Status: Successfully completed and accepted.

  • Principal Investigator: “Research on Factors Affecting the Decision to Adopt E-Commerce in Retail Enterprises in Vietnam” (Code: 01-2025-HV-QTKD1, 2025). Status: Successfully completed and accepted.